Pacific Foods

2023
Art Direction, Videography, Food Styling, Set Styling, Producer, Recipe Development

In 2023, Pacific Foods was trying to figure out its voice and message on Instagram Reels and TikTok. When it came to still images and recipe carousels, they had it down, but the transition to video led them to outsource with influencer partnerships.

Pacific Foods came to us to learn social, to see how we could take their product and develop a video strategy. Learning that a majority of their audience was younger millennials, new moms, and more health conscious people, we took the video and aesthetic trends of the times and created a studio in our office kitchen to showcase, how accessible and beautiful Pacific Foods can look, without the big studio budget.

In collaboration with Sarah Champeau (AD)