Travel Oregon with Travel Oregon Sidekicks

2023

Art Direction, Design, Pre + Post Production, Illustration

Travel Oregon’s campaign goal was to increase the amount of Oregon travel guides used throughout the state. Their new campaign Travel Oregon with Travel Oregon, was created by Weiden + Kennedy, with an anthem video filled with fun and charismatic puppets, acting as guides to their own niche topics. Sparkloft Medias’ task was to take the personality shown in the anthem video and create a social media forward persona, find what trends they puppets can hop in on, and create a way to introduce them online. The other piece of the puzzle was working with real Oregon guides, and creating adjacent content about their journeys and insights. 

This campaign was a rewarding struggle with the new challenge of working with characters and puppets, finding out who these puppets were and their voice and tone through social media continues to be something enjoyable.

In collaboration with Elissa Keverkian (CD), Kate Adolphson (sr. producer), Reed Fuhr (producer), Ian Langhuysen (videographer), Sarah Champeau (photographer), Ryan Coons (copywriter)

In partnership with Weiden + Kennedy